WE THINK ABOUT OUR FUTURE

In compliance with the company policy of sustainable development, our company vision is to strengthen R. JELÍNEK brands on the domestic as well as global market and make sure the brand will be perceived as a major representative of slivovitz and fruit distillates all over the world. Sustainable development, social responsibility and care for landscape are integral parts of our business.

Our orchards

We see our fruit orchards not only as a source of raw materials, but also as an important landscape- forming element and a significant environmental tool.

In 2003 we followed the orchardist tradition of our predecessors and began to make use of ideal conditions in the Vizovice area for growing plum trees.
The area of our orchards is extended every year. By planting trees we help to mitigate the effects of current climate changes.

„We are the biggest producer of plums in the Czech Republic.“

Organic production

Natural outcome of our environmentally friendly farming are organic apricots, cherries and plums that are produced in the part of our orchards within the organic farming system.

The aim of organic farming is to increase biodiversity and to decrease environmental burden, e.g. by not using chemical products.

As part of integrated agriculture, agronomic interventions are carried out based on signalization and justified necessity only.

„We farm in the system of organic and integrated agriculture.“

Energy

Revitalization, development and innovation in our production and the use of electrical energy from renewable sources are fundamental building blocks for the sustainable future of our company.

Photovoltaic power plant

In 2021 we installed 333 solar panels with battery storage of the capacity of 62 kWh on the building of the bottling plant. Estimated annual electricity production is 110 MWh.

By replacing the original boiler room in production with a new gas boiler, we will save 18 % of the consumed power. By this replacement, we also achieved a 56% reduction in NOx emissions.

„Within the next 5 years, we are planning to quadruple the number of solar panels.“

Our suppliers and products

Permanent sustainability is one of the criteria when choosing our suppliers and purchasing input materials. We prefer Czech suppliers as part of reducing carbon footprint.

Sustainable purchasing

The share of recycled glass from our bottle suppliers is in the range of 45% – 56%. The use of shards helps our suppliers to save electric energy.

Our carton and label suppliers have FSC certification. Their materials come from forestry friendly to nature and local peopple.

To transport our products we use the complex logistic GREEN 3PL service. Its objective is not only to meet customer’s requirements for complex logistic operations, but to do so with the utmost respect to the environment as well.

„We prefer Czech suppliers as part of reducing carbon footprint.“

Circularity

Our input raw material, fresh fruit, is entirely processable.

The disposal of stillages, residual product of the production of fruit distillates, is carried out in the biogas station:

Separated stones after drying are sold as fuel.
The remaining material is further sent to the bioreactor in the biogas plant. The result of subsequent fermentation is biogas.
Other remaining material is so-called digestate, which is material very well used as a fertilizer.

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COMPLETE PRESENTATION

WE THINK ABOUT OUR FUTURE
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